SIRE
Brand re-design for theurapuetic horsemanship.
School Project
Project Scope:
Design Research
Positioning
Trademark Development
Art Direction
Brand Identity
Copywriting
EGD
SIRE therapeutic horsemanship is here to provide a community where horses help people with disabilities and challenges. SIRE works with a wide variety of special needs including, but not limited to cerebral palsy, autism, Down syndrome. The program focuses on teaching riding skills, incorporating potential therapeutic benefits into the riding lesson and equine facilitated learning.
Tools Used: Photoshop, Illustrator, MIRO, InDesign
By partnering with horses, SIRE helps people realize their individual potential through customized equine assisted services.
Learn more about the project research ︎︎︎
Mission Statement & USP
The mission of SIRE is to improve the quality of life for people with special needs through therapeutic horsemanship activities and therapies, and educational outreach.
SIRE is the only therapeutic horsemanship that offers horse riding and equine facilitated learning programs to people with disabilities and challenges looking for an effective, less expensive and fun alternative to traditional therapies.
What I learned:
This project allowed me to dive into accessible and inclusive design. I used a color contrast website to ensure the SIRE color palette would be well contrasted for all viewers. I also got to explore the EGD, environmental graphic design, for the barn and wayfinding. I learned how to use the space to its full potential.
With more time and resources:
I would love to update the original website and add a page where the riders can see what horses they can meet and ride. Also, creating a Facebook and Instagram to promote therapuetic riding and the benefits.