Twin Pines
Brand re-design for casino and hotel in the California wine country.
School Project
Project Scope:
Positioning
Trademark Development
Art Direction
Brand Identity
Copywriting
EGD
Twin Pines Casino & Hotel is located in California’s beautiful wine country offering slot machines and table games for the pleasure of the guests. With a winning atmosphere, Twin Pines offers a luxury stay within the hotel and casino while offering a cozy, wine country feel. Since 1994, Twin Pines has been owned and operated by the Middletown Rancheria of Pomo Indians of California.
Tools Used: Photoshop, Illustrator, Figma, InDesign
Recognition:
Graphis—Honorable Mention Spring 2021
Twin Pines Casino and Hotel offers casino and table games in California wine country.
Mission Statement & USP
Twin Pines Casino and Hotel is dedicated to providing a luxur and exemplary experience for all guests visiting and staying.
Twin Pines is the only wine-themed casino that offers table games and slot machines for wine and casino enthusiasts in the United States who want a cozy yet luxury stay.
What I learned:
With Twin Pines, I learned how to use the physical space to its full potential. Taking EGD, environmental graphic design, allowed me to explore what the physical space within the hotel and casino would look like. I learned how to think creatively and have more fun with project.
With more resources:
I would love to explore the casino space a little more to see how to bring the character of Twin Pines to the space. Bringing in the playing card characters and the look and feel of the rest of the hotel would help connect the wine country feel to the casino area.