Bikini Zone
Brand re-design for an anti-bump shave gel.
School Project
Project Scope:
Positioning
Trademark Development
Art Direction
Brand Identity
Packaging
Copywriting
Bikini Zone Anti-Bump Shave Gel gives you a gentle yet effective close shave in your most intimate areas. Specially designed for shaving in the bikini area and other delicate spots, the gel is formulated for sensitive skin by combining soothing botanicals, moisturizing emollients and Vitamins A & E.
Tools Used: Photoshop, Illustrator, Figma, InDesign
Bikini Zone is an anti-bump shave gel for all womankind who’s over bumps and irritation.
Mission Statement & USP
Bikini Zone’s gentle formula helps you easily remove unwanted hairs without bumps or irritation. Using soothing botanicals, emollients, and vitamins A & E, the shave gel lubricates the skin and softens coarse hair.
Bikini Zone is the only anti-bump shave gel that focuses soley on the delicate areas for all womankind who are over razor burns and bumps.
Social Media Campaign
The campaign focuses on the idea that everyone deserves to feel confident in their own skin, and that achieving a smooth, bump-free bikini zone is an achievable goal. The campaign promotes heallthy skin without bumps or irritation. Pro-Bikini Zone encouarges taking care of one's skin as an important part of self-care.
What I learned:
Bikini Zone helped me explore expanding a brand to its products. Bringing the feel of the brand to the product packaging without just pasting the logo, but using the space to tell a story and convey the concept to the user.
With more time and resources:
I would like to explore a shaving kit that would include the already existing Bikini Zone products but also include razors and an exfoliating scrub.