IPAW
Campaign for International Plasma Awareness Week.
Project Scope:
Campaign
Layout Design
Typography
Lettering
Client: ImmunoTek & Freedom Plasma
International Plasma Awareness week (IPAW) is a celebration to raise awareness in the importance of donating plasma. ImmunoTek and Freedom Plasma celebrates IPAW by creating a campaign to promote this important week to it’s donors. They have raffles and prizes to help raise awareness and get their donors involved.
Tools Used: Illustrator and Photoshopfreepik
The Ask:
Create a campaign for International Plasma Awareness Week.Theme: Plasma Extravaganza (bold, bright and exciting)
Deliverables: Counter Cards, Posters and Social Media
What I learned:
While working on the campaign, I explored what “extravaganza” means and how would that translate to a campaign for IPAW. I word listed how to visualize “extravaganza” and that led me to this exciting, and bright typography and lettering. I loved working with the type and manipulating it to the banners and having a 3d layered effect.
While working with ImmunoTek & Freedom Plasma, it has taught me to stay organized and how to design for multiple brands at once.
While working with ImmunoTek & Freedom Plasma, it has taught me to stay organized and how to design for multiple brands at once.
With more time and resources:
With more time, I’d like to create more social media posts but focus on creating carousel posts. I think the line art would translate nicely to a long post, scrolling from one image to the next.