BAD DAY
Hangover kit delivered straight to your home.
Project Scope:
Design Research
Naming
Positioning
Trademark Development
Brand Identity
App UX/UI
School Project
What I did:
Design Research
Customer App UX
Prototyping
User Testing
BAD DAY is a delivery service that delivers personalized hangover kits straight to your home. After a night out on the town or a fun night in, BAD DAY will help ease the hangover struggle the next morning. By delivering straight to your home, you are able to customize your perfect hangover remedies in the comfort of your home.
Tools Used: Figma, Illustrator, Indesign, Photoshop, Mural
Collaborators:
Delany— Design Research, Brand Identity, Packaging, Social Media
Isa— Design Research, Driver App UX/UI, User App UX/UI
Recognition:
Semi-Finalist—TXST New Ventures Program 2022
Third Place—TXST McCoy Business School CEO Brand Pitch Competition 2022
Finalist—TXST Undergraduate Research Conference Presentation 2022, Local
Finalist—TXST Undergraduate Research Conference Poster Competition 2022, Local
BAD DAY provides personalized hangover kits to ease the hangover pain after a fun night on the town.
Learn more about the project research ︎︎︎
USP + Mission Statement
BAD DAY is the only hangover remedy kit delivered straight to your home for men and women of drinking age in larger cities who are hungover after a night of drinking.
BAD DAY promotes safe drinking practices and self care by delivering hangover necessities that can be personalized with favorite at-home remedies. Education and information on hangover best practices will help with a speedy recovery and improve the hangover experience.
User Onboarding
When creating an account, the user adds their email, password, chooses their desired delivery address and can add a profile picture to personalize their account.
Meal Selection
On the meal selection page, the user can use a filter to help choose meals based on their hangover symptoms. This can include nausea, stomachache, dehydration, etc. BAD DAY kits can include breakfast, lunch, dinner, drinks, supplements, and misc items like water bottles and makeup wipes; all helping with proper self-care after a night.
Meal Information
The user can view the benefits of each item included in their meal. Each item includes benefits helping relieve hangover symptoms. This helps with hangover education and kick starting a better day.
Confirming Cart & Payment
Once deciding on a meal, the user can review their cart and check out using a variety of payment methods.
Tracking BAD DAY kit
After purchasing the customized kit, the user can track the kit from the app. This provides updates on when the kit will be delivered, helping elimate the inconvience of going to the store or out and about when still possibly intoxicated.
The kit can be delievered right away or can be scheduled ahead of time. This gives the user the option to be prepared before going out or send the kit as a gift to a friend after a night out.
Driver’s App Onboarding
BAD DAY is based around delivery drivers similar to what is used for Uber Eats or Favour. When signing up to be a driver, the user will sign up with their name, email and password. They will also be required to upload a picture of their driver’s license and insurance to ensure they are valid to be a delivery driver.
After completing onboarding, the driver will choose how they would like to receive payment and either link their account to their credit card or bank account. They will also choose how often they would like payouts to take place.
The driver profile page includes their picture and a little about them to make their account more personalized.
What I learned:
BAD DAY began as an AV robot delivery service. After the project was finished, our group pushed the project to explore real-world opportunities. We presented a poster and gave an oral presentation in the TXST Undergraduate Research Conference and won 3rd place in TXST CEO Elevator Pitch competition in Spring 2022. We also submitted the project to TXST New Ventures program, a competitive accelerator program that supports early-stage business ventures from faculty, student, or alumni ideas and innovations. Our project advanced past the first round, but we sadly had to withdraw due to busy schedules with school and jobs. This project allowed us to explore real world opportunities and a chance to work alongside other professionals.
With more time and resources:
If there was more time, I would have loved to have stayed in the New Ventures program and work with the entrepreneurs to explore the idea even more. In the future, I would love to do more design and market research to see the feasibility of a service like this.